Vietnam Retail Market Growth Strengthens on Urban Grocery Expansion, Rising Incomes and Changing Consumer Preferences
Vietnam Retail Market Share The Vietnam Retail Market Size is projected to expand from USD 163.44 billion in 2025 and USD 171.40 billion in 2026 to USD 217.44 billion by 2031, registering a CAGR of 4.87% between 2026 and 2031. The Vietnam Retail Market is supported by rising middle-class disposable income, expanding urban grocery penetration, improving logistics, digital payments and changing consumer shopping preferences. Retailers are also focusing on store productivity, product assortment, loyalty programs and omnichannel services as competition increases across grocery, personal care, electronics, apparel and other consumer categories. The Vietnam Retail Industry includes traditional mom-and-pop stores, modern trade retailers, convenience stores, supermarkets, specialty stores and e-commerce platforms. While traditional retail continues to serve a broad consumer base, organized retail and digital channels are gaining importance as consumers look for con...