ASIA-PACIFIC POULTRY MEAT MARKET - SIZE, SHARE, COVID-19 IMPACT & FORECASTS UP TO 2028

The CAGR for the Asia-Pacific Poultry Meat Market is predicted to be 1.19 %. While the volume of chicken meat sales climbed by 8.52% from the year before, the value of poultry meat sales in the Asia-Pacific area increased by 12.14% in 2019. China held a 44% market share in the Asia-Pacific area in terms of value for poultry meat in 2021. In 2018, the impact of the African Swine Fever (ASF) on pork caused people to eat more poultry meat. Brazil, Thailand, Poland, Russia, and other imports all saw a 32% increase in 2019 compared to 2018, which contributed to lower poultry prices and greater supply. As a result, poultry meat became more widely available through restaurants, other off-trade channels, and other distribution methods.

The off-trade channel is anticipated to experience the quickest growth during the projection period among the sub-segments for chicken meat sales in the Asia-Pacific region. During the projection period, it is anticipated to see a CAGR of 1.76% in terms of value. The COVID-19 epidemic caused a large number of consumers to seek fresh, processed, and frozen poultry meat online and from stores including supermarkets and hypermarkets. To further fuel the market, even on-trade channels are switching to hybrid models that include an online presence. 

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