MIDDLE EAST POULTRY MEAT MARKET - SIZE, SHARE, COVID-19 IMPACT & FORECASTS UP TO 2028

 Over the next five years, the Middle East poultry meat market is anticipated to grow at a CAGR of 4.8%. The Middle Eastern poultry meat business expanded significantly as a result of rising traveller numbers, a thriving restaurant sector, shifting customer preferences, and sophisticated retail distribution systems. The number of working women also has a favourable effect on the food business, especially in terms of the demand for ready-to-eat and ready-to-cook items. 

In households where both partners work outside the home, packaged food products are growing increasingly popular, especially those that are convenient to prepare and have a longer shelf life. One excellent example of such a product is poultry meat, which is well-known for its adaptability, affordability, and nutritional content. 

Convenience, together with rising disposable income and an increase in the proportion of working women, are the main factors influencing the expansion of processed poultry meat consumption in the area. Additionally, thanks to technical advancements in the food sector, the variety of convenience foods has grown to include chilled, frozen, shelf-stable, microwaveable, and prepared mixes, helping to boost the market for meat products in the nation as a whole. 
Due to the region's rapidly changing lifestyles, ready-to-eat poultry meat has steadily become one of the packaged food market's fastest-growing segments. As a result, significant firms like Al Kabeer Group ME and Almarai Company provide a large selection of chicken items that are ready-to-eat and ready-to-cook and have received halal certification.

Major Players: abeer Group ME, Al-Watania Poultry, Almarai Food Company, BRF S.A., and Tanmiah Food Company. 


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