INDIA HAIR OIL MARKET SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS (2023 - 2028)

 In the current year, the Indian hair oil market is worth USD 1,536.6 million. Over the following five years, a CAGR of 5.80% is anticipated.  Due to the custom of frequently oiling the head, India has long been a significant market for hair oil. Due to its long-standing hair-oiling customs, India is leading the world in hair oils, and as a result, several manufacturers are providing unique products for the country's many demographics. Coconut hair oils, amla hair oils, light hair oils, and cooling hair oils are the four main types of hair oils offered in India. Of them, coconut oil is widely utilised throughout the nation, particularly in South India. 

Pollution causes dryness and damage to hair. Customers are shifting significantly towards hair oils because massaging hair oils into the scalp helps reduce dryness and boost hair volume. Consumer preference for hair oils, one of the greatest hair care products, is driving the industry. Consumer demand for light hair oils is growing, which gives competitors an opportunity to consistently develop new hair oil products. The availability of various hair oils to consumers has a big impact on the market's per capita expenditure growth.

As consumers become more aware of the dangers of chemical products, they are turning to organic hair oil. Products made from organic hair oils are thought to be nourishing and effective. Additionally, consumers favour herbal-based hair oils because they are composed of natural ingredients and offer significant advantages. These hair oils are applied to the scalp to relieve dryness and flaky skin and to treat hair issues including thinning hair. Hair is used by consumers to moisturise themselves and to encourage hair development. Additionally, some customers utilise these products to enhance scalp blood flow. For instance, aloe vera-based hair oil improves the texture of the hair and increases the person's hair density. 

In recent years, the region has seen a rise in the use of hair oil. This is so because customers prefer using natural treatments on their bodies and hair over employing sophisticated chemicals. One of the purest oils is hair oil, which is accessible in natural form. Consumers are living stressful lives as a result of their changing lifestyles and hectic schedules. They use hair oils because massaging with them encourages a deeper state of relaxation for the body and mind.

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