FOOD FORTIFYING AGENTS MARKET SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS (2023 - 2028)

 The demand for fortified foods and beverages market was witnessed to have an increasing trend owing to the rising health consciousness among the consumers and vitamin deficiencies which can cause health disorders such as anemia, scurvy, beriberi, and pellagra, to name a few. Also, studies have mentioned that these are not simply deficiency diseases but conditions present in a relatively well-nourished society. Therefore, food fortification with vitamins was proven effective for tackling the population's nutritional deficiencies. Still, a more reasonable approach is to use food fortification to support but not replace dietary improvement strategies (i.e., healthy education campaigns). Furthermore, frequent launches of newly formulated products with modified blends of vitamins are likely to fuel the market's growth, such as Alpha mind Vitamin-Infused Coffee, Snap Super Candy (vitamin-infused snacks), vitamin-infused water, and vitamin D fortified milk.

The global food fortifying agents market is projected to register a CAGR of 7.5% during the forecast period (2022 - 2027).

The outbreak of COVID-19 has a significant impact on food fortifying agents due to the increased consciousness of consumers in selecting food. This inclination towards sustainable, regenerative, plant-based nutrition and demand for foods and beverages with immunity-boosting ingredients drives the need for these products and their constituents. Do It Yourself (DIY) trend has seen massive momentum during Corona times and is expected to continue in the next few years. Considering the rapidly changing market landscape, companies are changing their perspectives on expanding beyond traditional markets. In addition to focusing on widening applications and introducing new product portfolios, most food and beverage companies plan to capture domestic and international markets.

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