SAUDI ARABIA E-COMMERCE COSMETICS AND FRAGRANCES MARKET SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS (2023 - 2028)

 In Saudi Arabia, the strong internet penetration has majorly contributed to driving awareness about cosmetics and beauty products among consumers. The country has the highest number of active social media users in the region on various social media platforms, including Instagram, Facebook, Snapchat, and Twitter. Furthermore, the country also has the global highest YouTube watch time per capita. Having gained their popularity through social media, Arabian beauty influencers are slowly becoming today’s most modern entrepreneurs. These influencers have been redefining the industry and are driving the demand for beauty products in the country. Huda Kattan, one of the world’s first and biggest beauty influencers, turned businesswoman through her beauty brand, Huda Beauty, which earns USD 250 million annually and is dominating the color cosmetic market.

In this digital age, social media has its significance. People can now express their ideas more easily, and marketers can now reach more consumers. The same principles apply both abroad and in Saudi Arabia. According to World Bank data, 100% of the users used the internet in Saudi Arabia last year. The growth opportunity for the sales of cosmetics and fragrances through online channels has forced online vendors to improve their purchase processes through their websites in terms of security and reliability, which, in turn, has propelled the demand for these products across the region.

The Saudi Arabian E-commerce Cosmetics and Fragrances Market is projected to register a CAGR of 9.72% during the forecast period.

Saudi Arabia has one of the prominent markets for cosmetics and fragrance products in the Middle East. Consumers in the country tend to spend substantially on their personal appearance, thereby supplementing the growth of the cosmetic and fragrances market in the country. The country has witnessed significant growth in online sales of cosmetics and fragrances, especially among women and millennials, due to more financial empowerment and employment opportunities for women. Furthermore, with the rising number of active social media users, such as Facebook, Twitter, and Instagram, there has been an increased awareness of cosmetics and fragrance products among consumers in the country. The high percentage of the Muslim population in the country has resulted in a rise in demand for halal cosmetics and fragrances. Such factors have provided the opportunity for global brands and online retailers to expand their offerings to capture the demand.

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