SOUTH AFRICA FRUITS AND VEGETABLES MARKET SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS (2023 - 2028)

 Avocado production in South Africa is an export-oriented industry aimed primarily at the European market, accounting for more than 50.0% of the total exports. The free trade agreement between the European Union and South Africa is promoting an increase in exports to the European Union. The climatic variability between the growing regions gives the industry the ability to produce avocados from the end of February to the beginning of September. In addition to exports, the domestic consumption of avocado has increased over the last few years, resulting in a rise in imports during the off-season. Fuerte avocado is the most commonly preferred avocado among South African consumers. About 40.0-45.0% of South Africa's avocados are exported, 10.0-15.0% are processed, and the rest are sold locally. With recent efforts from the South African government to provide market access to the United States, China, and Japan, the market for avocados is expected to grow during the forecast period.

The South Africa Fruits and Vegetables Market size is expected to grow from USD 2.21 billion in 2023 to USD 3.20 billion by 2028, at a CAGR of 7.70% during the forecast period (2023-2028).

The year 2020 was not very promising for many industries due to the COVID-19 pandemic. However, in the case of fruits and vegetables, the market witnessed a mixed impact. Initially, the market faced a supply crunch due to prolonged restrictions on the trade movements, loss of quality produces, hampered harvesting due to labor shortage, etc. However, on a positive note, the demand for fruits and vegetables increased due to consumers' growing preferences to eat healthy, immunity-boosting foods. Sales in the retail market increased on online and offline platforms.

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