FRANCE ECOMMERCE MARKET SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS (2023 - 2028)

 M-commerce has the potential to become a major shopping channel and alter consumer purchasing behavior. Consumers are increasingly more dependent on digital devices than ever before. Acquisitions in this segment further develop a strong market in the forecast period. For instance, in September this year, a new relationship between Deezer, a French streaming service for music, and the French e-commerce site Cdiscount was launched, which includes purchasing various electrical devices, including TVs and smartphones; Cdiscount will consist of a four-month subscription to Deezer Premium. 

Furthermore, most smartphone users (18%) download digital applications, 11% buy cultural products, such as books, and 10% purchase travel, primarily train tickets, on their phones. In addition, 4% of smartphone buyers purchase books, and 3% purchase CDs and DVDs. Smartphone shoppers claim they shop on their phones at home 74% of the time, while 20% say they shop on public transport.

E-commerce businesses have realized the value and necessity of mobile commerce (m-commerce) with efficient, user-friendly apps. For instance, a partnership between Carrefour and Google Assistant has been established to allow customers to do their online click-and-collect grocery shopping in-app using voice recognition. Simple Maps was another valuable innovation, an interactive map showing users the top storied locations, including those that sell local and sustainable items within a certain radius.

The France E-commerce Market size is estimated at USD 78.44 billion in 2023, and is expected to reach USD 112.56 billion by 2028, growing at a CAGR of 7.49% during the forecast period (2023-2028). 

The European e-commerce business has been expanding rapidly, providing exciting potential for online retailers in various industries. France is a key consumer market in Europe and a significant e-commerce market in terms of internet penetration, percentage of e-commerce consumers, and average expenditure. According to the E-commerce Foundation, in 2020, the e-commerce sector in France accounted for 4.79% of the country's GDP. Further, the e-commerce industry was expected to account for 5.19% of GDP last year.

According to the Federation of e-commerce and distance selling, online retailers in France making more than USD 10 million per year accounted for about 74.5% of all e-commerce revenue last year. With USD 1 to 10 million yearly revenue, e-merchants accounted for 17.3% of the total e-commerce revenue

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