Ketogenic Diet Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

 Obesity is one of the major health problems in the world today. According to the Trust for America's Health report from September 2022, 4 in 10 American adults have obesity. Because of this, consumers are shifting towards healthy food habits and incorporating keto-friendly foods into their diet regimen. They are also going to fitness centers and gyms to stay fit. The gym trainers and doctors recommend the ketogenic diet instead of intermittent fasting. The high-fat and low-carb beverages are designed to provide sustained energy and help accelerate the metabolic state of ketosis, which makes the body more efficient when burning fat for energy. Considering children's obesity in many regions, the market players are innovating products like cakes, chocolates, protein bars, and many more that are keto-friendly. For instance, in April 2022, Jimmy's Healthy Foods Inc. launched Keto-Friendly Chocolate Fudge Pudding. Additionally, the availability of different keto-friendly products on online shopping apps like Amazon, Walmart, and many more is also driving the market.

The Ketogenic Diet Food Market size is expected to grow from USD 11.59 billion in 2023 to USD 14.90 billion by 2028, at a CAGR of 5.16% during the forecast period (2023-2028).

Because of the COVID-19 pandemic, people's working styles changed. Many countries developed work-from-home cultures.Because of this, the prevalence of obesity, cardiovascular diseases, high blood pressure, and many more chronic diseases started to rise among people. The ketogenic food market is going to grow over the long term owing to increased awareness among people about their health and fitness. Following the keto diet can have plenty of benefits, like helping with weight loss, reducing migraines, improving heart health, reducing cholesterol, and many more. Due to all these benefits known to consumers, the market is expected to grow over the long term.

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