North America Automotive Display Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

 The North American market is the most technology-sensitive market, and HUD systems are expected to witness rapid demand in the region. The higher growth rates for HUDs in North America are likely to be driven by the increasing sales of SUVs and luxury cars.

Over the past three years, passenger cars with HUD displays were unveiled at various exhibitions, but its penetration rate is low as compared to other display systems in consumer models. Many vehicles and display system manufacturers have been developing new HUD display systems equipped with more safety information features.

Most of the cars launched in the market today are well equipped with a head-up display to improve the user experience and driving comfort. Demand for head-up displays globally has been steadily increasing, owing to the incorporation in luxury vehicles, electric vehicles, and other passenger segments by automakers, such as Audi, BMW, Volkswagen, and other luxury automobile brands.

The North America Automotive Display Market was valued USD 4,969.10 million in 2021, and is expected to reach USD 8593.8 million registering CAGR of around 9.56% during the forecast period, 2022 - 2027. 

Alhtough during Covid-19, demand for automotive displays witness a steep fall amid the reduce automotive sales and production across the United States and Canada. Considering the fact that, automotive display demand is deeply linked with automotive sales including passenger and commercial vehicles, Noth America showcased shrinking in demand during Q121 to Q421. Although after Q421, demand for automotive resumed globally and production houses in the United States also began at a faster pace.

Although, over the medium term, automotive sales in United States and Canada is showcasing prominent growth which is quite good sign for automotive display demand in the North America. With overall automotive navigation and connectivity characterizing the cars of this generation, automotive visualization technologies are becoming the most vital components of in-vehicle interactions. As a result, the incorporation of interactive displays has become a key feature of the vehicle manufacturing processes among a few prominent automakers like General Motors and Tesla.

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