Personal Care Packaging Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

 Haircare brands use packaging to their advantage, both in the salon and beyond. Haircare for the retail segment is highly competitive, and hair care brands are relying on packaging differentiation to forge a connection with consumers. Most hair care brands experiment with the interplay of matte and gloss printing techniques and are increasingly incorporating sensory elements into their packaging. The use of treatment oils for added heat styling protection, imparting shine, or decreasing frizz has led to the increased use of dropper packaging as a dosing and precision application method.

Many Japanese beauty giants are eager to push forward their presence in Europe. For instance, Kao’s haircare brand, Guhl, based in Tokyo, is tapping into the rising demand for sustainable products. Guhl, a Kao-owned hair care player available in Germany, Austria, Switzerland, and the Netherlands, has launched a new sustainable packaging, meaning its shampoo bottles now consist of 50% recycled polyethene terephthalate (rPET). Moreover, the conditioner bottles used were made of 100% polypropylene (PP) and were therefore fully recyclable.

The Personal Care Packaging Market size is estimated at USD 30.53 billion in 2023, and is expected to reach USD 39.85 billion by 2028, growing at a CAGR of 5.47% during the forecast period (2023-2028). The spread of COVID-19 negatively impacted the market due to disruptions in the supply chain, resulting in extended factory closures globally. It has been difficult for bottlers, carton makers, and pump manufacturers to supply personal care companies logistically.

In most countries, the governments put the personal care industry under the "essential commodity" category, allowing it to function. Still, there needs to be more clarity on the operation of ancillary units that make the foil, packaging material, printers, and utility consumables like briquettes and gasses (required to run boilers).

Plastic, in the form of primary containers, secondary flexible pouches, caps, and closures, as well as the nozzle, is one of the primary packaging materials used by the cosmetic industry. The plastic tube is one of the most significant containers in the cosmetic industry, as it can store liquid-solid and semi-solid materials and dispense products in controlled proportions. 

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