Vietnam Hospitality Market Expands as Premium Hotel Investment Accelerates Across Key Destinations

 Vietnam Hospitality Market Insights 

The Vietnam Hospitality Market was valued at USD 23.73 billion in 2025 and is estimated to grow from USD 25.67 billion in 2026 to reach USD 38.01 billion by 2031, registering a CAGR of 8.17% during the forecast period. The market is benefiting from stronger international tourism, improving travel facilitation, domestic leisure activity, infrastructure development, and continued investment in hotel and resort properties. These factors are creating opportunities across major cities, coastal destinations, and emerging tourism locations. 

The Vietnam hospitality market size is also being supported by a wider range of accommodation choices and changing traveler preferences. International hotel groups are expanding their presence, while domestic hospitality companies continue to operate a large independent property base. At the same time, online booking platforms and direct digital channels are influencing how travelers discover and reserve accommodation. Together, these developments are supporting Vietnam hospitality market growth and strengthening the country's position as a regional tourism destination. 

Vietnam Hospitality Market Growth Drivers 

International Travel Policies Strengthen Vietnam Hospitality Market Demand 

Improved travel facilitation is supporting international visitor demand and creating a more favorable environment for hotels, resorts, and serviced accommodation. Expanded visa access and longer permitted stays have reduced administrative barriers for travelers from international source markets. Better air connectivity is also helping Vietnam attract visitors from distant markets, while stronger tourism flows are supporting hotel occupancy across key destinations. 

The combination of easier entry procedures and longer stays can benefit accommodation providers by increasing room-night demand. It also supports destinations beyond the largest gateway cities as travelers have more flexibility to include coastal and cultural locations in their itineraries. 

Domestic Leisure and Work-Cation Travel Support Vietnam Hospitality Industry Growth 

Domestic tourism remains an important demand base for the Vietnam Hospitality Industry. Travelers are increasingly choosing weekend trips, self-drive itineraries, coastal breaks, and work-cation experiences. This demand helps hotels maintain occupancy across different travel periods rather than relying entirely on international visitors. 

Serviced apartments, homestays, and flexible accommodation formats are also gaining relevance as travelers combine leisure with longer stays. Properties located near coastal areas, national parks, and major urban centers can benefit from this changing travel behavior. Flexible inventory and pricing strategies are becoming increasingly important as domestic travel patterns vary between weekdays, weekends, and holiday periods. 

Premium Hotel Investment Expands Across Coastal Destinations 

Investment in upscale accommodation is increasing across coastal and emerging tourism destinations. Locations such as Da Nang, Nha Trang, Phu Quoc, Hai Phong, and Cam Ranh are attracting hotel and mixed-use developments supported by infrastructure improvements and growing visitor interest. 

International hotel operators are also entering these locations through management agreements and branded projects. Such arrangements allow property owners to retain asset ownership while gaining access to established operating expertise, distribution networks, loyalty programs, and recognized hotel brands. This trend is strengthening premium accommodation supply while creating additional choices for high-spending leisure and business travelers. 

Digital Booking and Extended-Stay Formats Gain Importance 

Online travel agencies remain an important route for hotel bookings, particularly for international travelers seeking convenient comparisons and broad accommodation choices. However, hotels are placing greater emphasis on direct digital booking through their websites, booking engines, customer relationship platforms, and mobile-friendly experiences. 

Extended-stay formats are also gaining attention in major cities as corporate travelers, expatriates, consultants, and remote workers seek flexible accommodation. Serviced apartments and branded residences can provide an alternative to conventional short-stay hotels while supporting longer occupancy periods. These developments are contributing to Vietnam Hospitality Market Trends by changing how properties manage distribution, guest relationships, and room inventory. 

Check out more details and stay updated with the latest industry trends, including the Japanese version for localized insights: https://www.mordorintelligence.com/ja/industry-reports/hospitality-industry-in-vietnam?utm_source=blogger 

Vietnam Hospitality Market Segmentation 

The Vietnam hospitality market is segmented by type, accommodation class, booking channel, and geography. This structure highlights differences in hotel ownership, traveler preferences, distribution behavior, and regional tourism demand. 

By Type 

  • Chain Hotels 
  • Independent Hotels 

Independent hotels continue to represent an important part of the market, particularly across budget and mid-scale accommodation. Chain hotels are gaining ground as owners seek established brands, standardized operations, loyalty programs, and wider distribution capabilities. 

By Accommodation Class 

  • Luxury 
  • Mid & Upper-Mid-Scale 
  • Budget & Economy 
  • Service Apartments 

Mid and upper-mid-scale accommodation provides an important base for family travel, business trips, and regional tourism. Luxury properties are expanding through branded resorts, premium hotels, and residential hospitality formats, while service apartments are suited to longer stays in major urban markets. 

By Booking Channel 

  • Direct Digital 
  • OTAs 
  • Corporate/MICE 
  • Wholesale & Traditional Agents 

OTAs remain an important distribution channel, particularly for travelers comparing accommodation across destinations. Hotels are simultaneously strengthening direct digital channels to increase repeat bookings and maintain greater control over customer relationships. 

By Geography 

  • Northern Vietnam 
  • Central Coast & Highlands 
  • Southern Vietnam 

Southern Vietnam benefits from the business and tourism importance of Ho Chi Minh City, while the central coast and highlands offer strong opportunities across coastal and resort destinations. Northern Vietnam continues to benefit from Hanoi, coastal tourism, business travel, and expanding premium hotel supply. 

Vietnam Hospitality Market Major Players 

The Vietnam hospitality market remains competitive, with domestic companies and international hotel groups operating across city hotels, resorts, luxury properties, and other accommodation formats. Independent properties retain a strong presence, while global brands are increasing their footprint through new projects and management partnerships. 

The major companies covered in the Vietnam Hospitality Industry include Vinpearl, Muong Thanh Hospitality, Marriott International, Accor, InterContinental Hotels Group (IHG), Saigontourist, Fusion Hotel Group, Lodgis Hospitality, Wyndham Hotels & Resorts, and Hilton. These players compete through brand recognition, geographic expansion, service offerings, distribution strength, and relationships with property owners. 

International groups are particularly active in upscale and luxury accommodation, while domestic operators maintain strong positions across established destinations and independent property networks. This competitive structure gives travelers a broad selection of accommodation while encouraging operators to improve service quality, distribution, and revenue management. 

Vietnam Hospitality Market Forecast 

The Vietnam hospitality market forecast remains positive as international tourism, domestic leisure travel, premium accommodation investment, and digital booking adoption continue to support demand. Infrastructure development and improved travel facilitation are also creating opportunities for hotels and resorts in both established gateways and emerging destinations. 

Vietnam hospitality market trends indicate that the next phase of growth will involve a broader mix of branded hotels, independent properties, luxury resorts, mid-scale accommodation, and serviced apartments. As international operators expand and domestic companies strengthen their offerings, competition is likely to remain active across major tourism and business centers. 

The Vietnam hospitality market size is therefore positioned for continued expansion, supported by diversified travel demand and investment across multiple accommodation categories. For operators, maintaining service quality, strengthening digital distribution, and selecting destinations with strong tourism and business potential will remain important as the Vietnam hospitality market share landscape develops through the forecast period. 

Explore the full report for in-depth trends insights on Market forecasts: https://www.mordorintelligence.com/industry-reports/hospitality-industry-in-vietnam?utm_source=blogger 

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